Must My Aspiring Content Creator Friend Stop Exploiting People for Material?

One Side: One Friend's Perspective

Sometimes I'm recorded while I’m eating. It's jarring to spot myself on her social media – it’s like a sudden shock.

My best friend of a decade, Marielle, labels herself the “creativity monarch”. It can be amusing for a bit, but it strains our relationship.

Being highly outgoing, there's a constant urge the need to record everything constantly. When we eat out, her motto is, “The camera eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when other people see her performing for the camera – I get secondhand embarrassment. It also frustrates me because meals lose their warmth.

She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She makes vlogs about living in our city, a day in her life, and her work as a stylist. Her content is good, credit where it's due, but I don’t want to be dragged into it. On occasion I'm captured while dining, or just accompanying her. Later, I appear on her Instagram afterwards, and it comes like a surprise: I might be no makeup on, making a strange expression or be captured mid-bite. It feels invasive.

Marielle also expects me to film her at inopportune moments. Often I’ll be talking to someone else, or we're simply spending time in the street. The dynamic feels like our bond has turned into me being her unpaid videographer. She could easily hire someone if she wanted high-quality content. Upon mentioning my unease about this arrangement, she brushed it off. I've been invited to a couple of brand events, which was nice, but that doesn’t make up for all the energy I invest assisting her make content.

I’m grateful that she has supported me with my design career, but I don’t want our connection to become just a ledger of favours. I don't believe she's insincere or inauthentic, but sometimes I feel that if the camera is out, we will start performing in a way that makes us look good for her channel.

She will say, “OK, look happy!” and film me smiling with another. It feels forced. It's crucial her to understand that our decade-long friendship still has limits. I enjoy being with her, but I also want to experience it without being filmed, edited, or posted for an viewers. I am not a accessory for her Instagram.

The Defence: Marielle

I hope my friend to see that the content we make together can get us an opportunity.

I am passionate about shooting content. It's more than a hobby; it’s part of who I am. Producing content and sharing my life online enables me to express myself and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to generate income from your passions. I look up to people on TikTok who execute that style of informal, self-made film-making.

Creating content is my version of engaging with life: observing the details, sharing them with an viewership that appreciates the craft behind it. I never intend to make Beth uneasy. Bringing her to professional gatherings was my method of sharing opportunities, providing her a opportunity to witness exclusive moments that could help her professional path too. That’s not leverage, it’s just being realistic.

I’d still take her to such functions even if she refused to assist me, but I desire her to see what the content we make together can get us: an opening. I know not all people enjoys being filmed, but often spontaneity is what makes material genuine. Being recorded occasionally is an inherent aspect of being my companion. I would delete anything she requested, but she has never asked yet.

I don't demand anyone to be my personal videographer, but friends support one another in small ways. My assumption was recording a clip here or there would be fun for her. Innovation thrives in collaboration, and having my friend around makes endeavors energetic and pleasurable. I never force her to take part in anything, and I’d never deliberately humiliate her. But filming together sometimes is part of how I record our shared experiences.

I value our friendship deeply and don’t want making videos to drive a wedge between us. I’m willing to compromise: like requesting permission before recording, and steering clear of shots that might make her uncomfortable.

This is not about control, it’s about sharing my world while still considering hers. Clearly content creation is not a substitute for real connection: it’s just part of how I live my life and I desire her to be included in a way that’s agreeable for both of us.

The Jury: Public Sentiment

Should Marielle stop filming herself and Beth when they are out together?

Nothing is more uncomfortable than having a friend film you. I get that it’s Marielle’s job, but I wouldn't ask friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. With the dark, looming future of technology, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for help repeatedly, even if they have done it before. If Marielle loves creating, that doesn’t mean everyone around her is content. She needs to respect Beth’s personal space.
Ankit, 26

Marielle might love making content and displaying her life online, but it’s not for everybody. It’s nice she has assisted her friend professionally, but she needs to hear what Beth wants.
Emma, 27

It seems like you value each other, so hold on to that and ensure it’s the focus in your relationship. Create some real experiences, where genuine feelings are stored, not digital scrapbooks. Even celebrities who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

Marielle appears to be neither present nor authentic when they're together – she's on the job. Each appears unsure as to where the line is. The solution lies not in trying to change one another, but in each establishing defined boundaries around what is comfortable to them and seeing if there is an mutually agreeable middle ground.
Barbara, 71

Your Turn to Be the Judge

In an online poll: has she been over-exposing their friendship?

Sarah Hart
Sarah Hart

A London-based writer passionate about British culture and contemporary lifestyle trends.